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Case studies
APPLE CBD PLUS
Goal: Grow brand-awareness, website traffic, and customer retention through social media.
Process: We began with daily posting, testing, and studying the analytics of the performance of each post. With those analytics, we created a theme with systematic posting to be educational, relatable, clearly identifiable and always reliable, and connected the entire (facebook approved) inventory to create a shop-able Instagram feed.
Once we built some traffic and excitement around the brand, we began hosting monthly giveaways, and implementing influencer marketing strategies with plans to quadruple our influencer team over the next 6 months.
Outcome: The start-up’s social media presence has gone from zero awareness, and identity, to becoming one of the top discoverable CBD brands on Instagram.
Date: June 2018 – Present
Package: Started at Ruby, upgraded to Alchemy
APPLE Vapes
Goal: Raise awareness and extensive education about the options of alternative medicine, particularly cannabis, while maximizing reach and impressions. Work with Facebook & Instagrams restrictions and ever-changing algorithms to maintain a healthy account, while continuing to represent the cannabis industry loud and proud.
Outcome:
Date:
Process:
ALBIZIA PROJECT
Goal: Project documentation and maintain a consistent social media presence with weekly posts in order to establish a trusted educational brand around sustainability, woodworking, and tiny houses in Hawaii.
Process: beginning with documenting the stages of the project, and creating high quality images, and video for publication, we accumulated a collection for distribution and promotion. With this documentation, we were able to get earned publication in Hawaii’s top magazines and news channels, along with extensive project funding. Now that the project itself it complete, we are focusing on refining and growing The Albizia Projects social media channels to maximize visibility, and website traffic from a bullseye audience.
Outcome: TBA
Date: July 2019
Package:
Gypseaprincess
Goal: Gain followers related to yoga, wellness, and travel while monetizing her audience by working with brands on paid collaborations and sponsored posts.
Process: Evaluate, discuss and establish a target audience, and create a plan to get their attention. We began with high-quality content creation, high engagement and social involvement in the online yoga and travel community. Then once she had a dedicated and trusted following built up, we began accepting brand collaborations, and monetizing the account.
Outcome: The account now has over 73,000 followers, and monetizes not only through brand collaborations, but also direct online sales for high-end yoga retreats. We are currently working on her e-commerce store to further monetize her account with smaller priced items.
Date: January 2016 – Present
Package: